New website helps food manufacturers expand into rural Victoria


Rural Councils Victoria has created a new digital information asset to help food and beverage manufacturers expand their businesses, or invest in rural Victoria for the first time. 

This initiative is the result of a wider Rural Councils Victoria project in investment attraction opportunities for businesses and rural councils, which identified food and beverage manufacturing as a key growth industry. 

“Rural Victoria offers food and beverage manufacturers and their employees benefits that just can’t be found in metropolitan areas or in regional cities,” Rural Councils Victoria chair Mary-Ann Brown said. 

“There is a wide range of industrial landholdings, land and buildings that are much more affordable, with no encroaching residential development to limit expansion plans, no traffic congestion and large buffers from other activities.” 

According to Brown, as Melbournians continue to leave the city for a better way of life, rural Victoria offers workers and their families a variety of lifestyle choices, amenities and access to the services they need. 

“The new website showcases opportunities for businesses across rural Victoria and provides the contact details of knowledgeable Council employees for businesses to follow up with,” she said. 

“ABS data shows that Victoria’s food and beverage manufacturing sectors had a $4.8 billion growth in revenue with $1.9 billion, or 38 per cent, of this revenue growth based in rural Victoria. This trend provides food and beverage manufacturers with an amazing opportunity to grow their operations and rural Victoria is open for business.” 

The website provides information about industrial assets across rural Victoria, including: 

  • Location (town and council) 
  • Type (land, greenfield, brownfield) 
  • Value – relative sales prices from the Victorian Valuer-General 
  • Contact details for the councils in which the assets are located 
  • Informative interactive maps of locations 
  • Downloadable database of all assets across rural Victoria 
  • Information on economic trends for food and beverage manufacturing in rural Victoria. 

Visit the new website at 


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